What Is Product-Led Growth and Why Is It Critical for AI Dev Tool Companies?
The misconception that product led growth implies a business neglects sales couldn’t be further from the truth. In reality, product led growth (PLG) involves integrating sales later in the customer journey, placing the purchasing power back in the hands of your users. This self-service approach is highly effective, especially when paired with insightful user data to streamline and target growth. For AI-centric companies, this product-led strategy serves as a fundamental pillar for success.