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Want to Succeed in the AI Economy? Embrace AI Workflow Automation

Ready or not, AI workflow automation is poised to transform business operations from the shop floor to the C-suite in the AI economy. As organizations embrace digital-first initiatives, IT teams will be able to do much more with less. The situation is a byproduct of the generative AI boom. And yet, so many companies have hardly scratched the surface of AI automation’s full potential in their business operations.

The State of Content Marketing and SEO [Data from 140+ Companies]

How is content marketing changing in 2024? What SEO tactics are working right now? Which part of your strategy should you fine-tune? Staying ahead of the curve in content marketing and SEO has never been more difficult. With constant algorithm updates, AI getting better by the second, and the generative search release, many content marketers are left confused about what to do and who to listen to. But does this mean you should forget about spending time on content and SEO altogether? Well, not exactly.

A Complete Guide to Managing Data Access

With organizations prioritizing data-driven decision-making, the amount of collected and stored data is reaching historic highs. Meanwhile, organizations are democratizing access across all functions to convert this data into actionable insights. Since more users will work with sensitive data, ensuring secure access is more important than ever. Organizations must regulate and maintain the relationship between their data assets and users. Why?

Cortex Analyst: Paving the Way to Self-Service Analytics with AI

Today, we are excited to announce the public preview of Snowflake Cortex Analyst. Cortex Analyst, built using Meta’s Llama and Mistral models, is a fully managed service that provides a conversational interface to interact with structured data in Snowflake. It streamlines the development of intuitive, self-serve analytics applications for business users, while providing industry-leading accuracy.

4 Strategies for Media Publishers to Optimize Content with Gen AI

In today's fast-paced world of media publishing, keeping up with technological advancements and changing consumer preferences is no easy task. Tight budgets, fierce competition and evolving audience behaviors add to the pressure, creating what's often termed the "content crash" — a saturation of content that makes it hard for publishers to stand out. But amidst these challenges, there's a beacon of hope: generative AI.

Ultimate Guide to Amazon S3 Data Lake Observability for Security Teams

Today’s enterprise networks are complex. Potential attackers have a wide variety of access points, particularly in cloud-based or multi-cloud environments. Modern threat hunters have the challenge of wading through vast amounts of data in an effort to separate the signal from the noise. That’s where a security data lake can come into play.