Support for unstructured data is now in public preview! That’s one of many of the exciting announcements made in September, in addition to a new serverless tasks feature, expanded public cloud regions, enhanced business continuity capabilities, and several new providers on Snowflake Data Marketplace.

The Kingdom of Quality is in disarray. Everyone works in silos – developers, testers, and other stakeholders. Communication between teams has faltered, making project collaboration nigh impossible. It’s as if goblinkin are at the helm. The damage is inevitable. Buggy releases, missed deadlines, and – worst of all – disappointed customers. It’s time for a quest. It's time for Zephyr Quest.

Organizations have gradually started automating their workflows. Although this began during the pandemic, it is now getting adopted widely since not only have productivity levels across teams drastically increased, but administrative errors have also decreased with the switch to automated tools. In fact, automating workflows comes with a ton of benefits. It helps cut costs while effectively presenting actionable data and decisively managing the tasks.

Enterprises across the globe are seeing surging demand for digital experiences from their customers, employees, and partners. For many of these enterprises, hundreds of business applications are hosted in private or public clouds that interact with their users (customers, partners, and employees) spread across geographies, channels (web, mobile, APIs, VPNs, and cloud services), and time zones.